JULY 21, 2006: AClient Software Systems, the developers
of MyProspectorLITE™, announced today that it has added MyDripMarket™ to
both the FREE and Premium versions of it's web-based software application
for mortgage originators.
Company CEO Eric J. Risley
said, "MyProspectorLITE™ is
designed to assist mortgage professionals close more loans and help
them retain the clients
they already have. MyDripMarket™ allows our customers to design
their own personal email marketing campaigns and stay in contact
with their
clients
throughout the year. We decided early on that since staying in touch
with clients is so important to mortgage originators, that we
would include our drip marketing features not only in our Premier
version but also in MyProspectorLITE™ FREE, which is
our sponsor supported version that is provided
at no cost
to the
mortgage industry."
For the MyProspectorLITE™ FREE version, the number of MyDripMarket™ campaigns
that the user can create is limited to three campaigns. Each campaign
can
be independently
designed to be emailed to the client at a user specified interval
from the time a client is subscribed to the marketing, up to one
year from when the client is subscribed. Says Mr. Risley, "Any
mortgage originator who uses our system can design a series of email
marketing
messages that can be sent to their clients throughout the year.
For example the originator can pre-define messages to be sent
to their clients one week, 6 months, and one year after initial
contact is made. This keeps the originator always in their client's
mind for when a need for the mortgage services arises again."
Upgrading to MyProspectorLITE™ Premium, which costs $200 for
one year and less for multiple year subscriptions, allows users
of the system to define as many MyDripMarket™ campaigns
as they need. Otherwise, all the features that are included in the
Premium version are also included in the FREE version. For both the
FREE and Premier versions MyDripMarket™ supports text and
HTML based campaigns, provides a client marketing administration
area, is CANN-SPAM compliant, and allows the user to send test messages
prior to deployment.
"With it's release earlier this year, MyProspectorLITE™ revolutionized
the way mortgage professionals use mortgage software tools in their
everyday course of business.", says Mr. Risley, "As a sponsor supported
software application, we were able to bring much needed tools like
MyDripMarket™ at no cost to every originator's desktop. In
the long run, we feel our products will only make the mortgage industry
better."
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AClient Software Systems is a Massachusetts based
provider of web-based software solutions for the mortgage industry.
For more information on MyProspectorLITE, MyDripMarket, or to schedule
an interview with Eric Risley, please call 1-800-244-1777 or email
info@myprospectorlite.com.
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