Press Release: MyProspectorLITE™ Adds MyDripMarket™ Marketing

 

Contact: Eric Risley
Tel: 800-244-1777 x303
Email: info@myprospectorlite.com
FOR IMMEDIATE RELEASE

MyProspectorLITE™ Adds New Drip Marketing Capabilities
MyDripMarket added to both FREE and Premier Versions


JULY 21, 2006: AClient Software Systems, the developers of MyProspectorLITE™, announced today that it has added MyDripMarket™ to both the FREE and Premium versions of it's web-based software application for mortgage originators.

Company CEO Eric J. Risley said, "MyProspectorLITE™ is designed to assist mortgage professionals close more loans and help them retain the clients they already have. MyDripMarket™ allows our customers to design their own personal email marketing campaigns and stay in contact with their clients throughout the year. We decided early on that since staying in touch with clients is so important to mortgage originators, that we would include our drip marketing features not only in our Premier version but also in MyProspectorLITE™ FREE, which is our sponsor supported version that is provided at no cost to the mortgage industry."

For the MyProspectorLITE™ FREE version, the number of MyDripMarket™ campaigns that the user can create is limited to three campaigns. Each campaign can be independently designed to be emailed to the client at a user specified interval from the time a client is subscribed to the marketing, up to one year from when the client is subscribed. Says Mr. Risley, "Any mortgage originator who uses our system can design a series of email marketing messages that can be sent to their clients throughout the year. For example the originator can pre-define messages to be sent to their clients one week, 6 months, and one year after initial contact is made. This keeps the originator always in their client's mind for when a need for the mortgage services arises again."

Upgrading to MyProspectorLITE™ Premium, which costs $200 for one year and less for multiple year subscriptions, allows users of the system to define as many MyDripMarket™ campaigns as they need. Otherwise, all the features that are included in the Premium version are also included in the FREE version. For both the FREE and Premier versions MyDripMarket™ supports text and HTML based campaigns, provides a client marketing administration area, is CANN-SPAM compliant, and allows the user to send test messages prior to deployment.

"With it's release earlier this year, MyProspectorLITE™ revolutionized the way mortgage professionals use mortgage software tools in their everyday course of business.", says Mr. Risley, "As a sponsor supported software application, we were able to bring much needed tools like MyDripMarket™ at no cost to every originator's desktop. In the long run, we feel our products will only make the mortgage industry better."

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AClient Software Systems is a Massachusetts based provider of web-based software solutions for the mortgage industry. For more information on MyProspectorLITE, MyDripMarket, or to schedule an interview with Eric Risley, please call 1-800-244-1777 or email info@myprospectorlite.com.

   

 

 


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